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From The Fifth Discipline to his latest book, The Necessary Revolution, Peter Senge, director of the Center for Organizational Learning at the MIT Sloan School of Management, has ploughed a unique and groundbreaking furrow.
The Necessary Revolution explores the environmental challenges facing business and outlines the steps that we need to take towards creating a more sustainable world He explains to Stuart Crainer why this change is imperative.
One of the hardest things about this book — and it was very different in many ways from The Fifth Discipline — is that almost all of the stories are out of date by at least a year or two already because of the inevitable delays in writing and editing, revising and all that; so there are much better stories today about how a lot of those projects have continued to unfurl.
On the other hand, I think most people are pretty clear that we're at the very beginning of much bigger changes; and the problems that are happening, whether they're purely economic, natural disasters or social instabilities, most of them pretty much tie right back into the reasons we're doing this in the first place.
So, I think the downturn will have an effect, but I believe that all real, deep change comes out of people making choices, often profound choices.
There is an old joke that gravity is not negotiable. These are not matters in which human beings can go 180 degrees opposite to the way nature works. So, in that sense, I think that the bubble is collapsing and most of the major issues we face in the world tie back to that. The impetus doesn't get less: it gets greater.
If you look back over several hundreds of years, I think there has been a paradoxical decline in our ability to understand interdependence. Never before in history have day-to-day choices made by individuals been so affected by people on the other side of the world.
I think that when we lived in an agrarian culture, we had to be much more aware of our interdependence with the soil, rain, wind, weather and all that stuff. Probably if you go back even further, into tribal cultures, before the agricultural revolution, that sense of interdependency was even greater.
I read not too long ago that many American kids think their food comes from the grocery store, and the concept of seasonality in fruits and vegetables has no meaning. We've so cut off our sense of even the most obvious dependence on the natural world to create our food. So we've got this extraordinary irony: the Web gets thicker and our awareness of it gets less.
I remember reading a book that had a huge influence on me when I was in college and trying to do some community projects, Reveille for Radicals by Saul Alinsky. It's quite a famous book in the US in the history of community organizing, and a lot of what I learned from that book has really worked well.
When all is said and done, the work of good community organizing comes down to people having a high level of responsibility for their own efforts; and, while they might thank you for your help, at another level they know they don't need you. Then, of course, you're always trying to get all these diverse parties, often including those that have very low trust and maybe a high level of antipathy for one another, to actually work together for the benefit of the community. So, it's the best kind of professional label I've been able to figure out. It is pretty close to what I do.
A lot of my time is spent talking to people and saying, you should talk to so and so. I'm a referral agent, trying to get people connected. Then projects start to take off, and I may help and advise, show up at different meetings; and a lot of times, I will be honest with you, I think I'm an excuse. I'll come to one of these meetings, and then more people show up because I'm there; but in my mind, I'm almost incidental, because the real work is the organizing before and afterwards, and who they invite and how they get the right kind of people to show up.
I'm there for two days, and I maybe give a half-hour presentation and participate in the dialogue. Of course, I love it, because I know that something can really happen when a lot of people get involved, because one person can't do it alone. But start a network of effective organizers and get the involvement of the key companies in the region, and some of the governments, and then things can really start to happen.
It seemed to me that was a great learning space, a learning laboratory for understanding how the hell you could actually start to bring about systemic change, and I basically had to wait about 25 years until enough people in the business community started to get passionate about these issues. That was a long wait.
That's, of course, the way we use the climate change dimension — as a time clock, even more than we wrote in the book; because this whole consensus in the climate science community has been shifting so rapidly.
There is extraordinary inertia in the system. In the last two years, the estimates for 2005–2006 actual global emissions exceeded all of the forecasts both years, so we're still not even beginning to turn the ship.
The conviction that humans are stupid, selfish, will never get their act together, disaster lurks at every corner — well, that doesn't produce a lot of imagination or commitment; it doesn't produce the energy and spirit and kind of work we need. Obviously that's one of the things we're really aiming for in this book, to be as candid and accurate as possible in reflecting the reality of our circumstances.
Dee Hock, founding CEO of Visa, said it beautifully: it's far too late and times are far too desperate for pessimism.
The biggest single frustration about The Necessary Revolution is all the great stuff that's not in there. About a month ago, I went out to participate in a meeting of Satyam Corporation. I'd never even heard of these guys — an Indian outsourcing organization, 50,000 employees, about $3 billion in foreign sales, 22 years old — and they are working to create the first 911 integrated emergency service throughout India. One of their corporate goals is to save a million lives a year.
I think the innovation that's occurring already in some of these Indian companies is fascinating. Doing this is part of their business; they're not making any money in it. But they say, we have four stakeholders, and community is one of them, and we make all of our decisions based on all four stakeholders. Very matter of fact, very low key, very Indian, very soft-spoken.
Des Dearlove is a long-term contributor and columnist for The Times and a contributing editor to Strategy+Business. Stuart Crainer is a contributing editor to Strategy+Business and executive editor of Business Strategy Review.
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